Surviving a stroke is already a triumph. But with rehab being too expensive and inaccessible, it's easy to lose motivation and just give up on recovery. If this happens, their health is at an even bigger risk. Barilla noticed that every pasta shape requires its own unique set of motor skills—the same ones that are retrained during stroke rehab. So, we created a pasta box set that serves as a motor skill retraining program—one that's affordable and accessible, so that you won't skip a day without recovery.
Credits ︎︎︎
Sarah Bahsali - Art Director / Marie Scherpe - Art Director / Rafter Manguiat - Copywriter
Awards ︎
Applied Arts - Social Responsibility Winner 2023
The Drum Chip Chop Awards - Best ad most likely to help humanity Nominated 2023
Creative Conscience Awards - Health, Wellbeing + Disability Bronze 2023