Coffee grounds are 28x a worse pollutant than carbon dioxide. Unfortunately, the world throws out 18M tons of it every year. Nespresso, one of the world's biggest coffee brands, recognized that it's part of the problem. So, they created the Coffee Brick—a sustainable construction material made with coffee waste.
The innovation will be launched in Colombia—home of Nespresso farmers—where disaster struck with Hurricane Julia. Coffee Bricks are used to rebuild the country's destroyed villages and communities. We also encourage coffee lovers to send us their coffee waste and competitors to adopt the initiative.
Credits ︎︎︎
Sarah Bahsali - Art Director / Marie Scherpe - Art Director / Rafter Manguiat - Copywriter
Voice Over by Lorn Williams
Awards ︎
The Andys Awards - Student Shortlist 2023
The Young Ones ADC - Design for Good: Product Design Merit 2023
The Young Ones ADC - Spatial Design: Innovation Merit 2023
Applied Art Magazine - Social Responsibility Winner 2023
The Drum Chip Chop Awards - Best ad most likely to help humanity Nominated 2023
The New York Festivals Advertising Awards - Positive World Impact Finalist 2023
Communication Arts Winner 2023
Clio Awards Silver Winner - Student Public Relations 2024