Gamers love to eat junk food and fast food while playing. This is bad for both their health and how well they play.
However, their characters only consume nutritious dishes to power up in the game.
Heinz wants the player to eat healthy in & out of the game.
Heinz teamed up with Genshin Impact to create a virtual restaurant that brings its delicious, healthy in-game food to major food delivery apps. We launch Genshin Gourmet as a physical pop-up in the Gamescom 2023, the biggest gaming convention in the world. Top gamers also introduce it to fans on livestream. We even make them savor for the menu with craveworthy content across social platforms.
Credits ︎︎︎
Sarah Bahsali - Art Director / Marie Scherpe - Art Director / Rafter Manguiat - Copywriter